Practical color tool

Brand Color Palette Generator

Build a brand color palette from one logo or primary color, then export UI-ready CSS variables and design tokens.

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What this page gives you

  • Map brand color to primary, accent, neutral and semantic roles.
  • Check whether text on the brand color passes WCAG contrast.
  • Export variables that developers can use without renaming every swatch.

Good for

  • Brand systems
  • Startup landing pages
  • Style guides

How to use it

Palette generatorGenerate accessible color palettes, export CSS, Tailwind, SCSS, JSON, SVG and PNG palette assets, check WCAG contrast and extract colors from images locally.WCAG checkerCheck whether text and background colors meet WCAG AA and AAA contrast ratios. Free, instant, no upload required.Image extractorExtract a dominant color palette from PNG, JPG or WebP images. Processed locally in your browser — nothing uploaded.
Can I use this with the main generator?

Yes. Start from this page, then open the main Chromoforge tool with the same base color and export the palette.

How many colors does a brand palette need?

A workable brand system needs one primary, one or two secondary hues, one accent for calls to action and a neutral ramp of five to nine steps. Anything beyond that is usually decoration and makes component states harder to keep consistent.

Can the brand color be used for body text?

Rarely. Most saturated brand hues fall below the 4.5:1 contrast ratio required for body text on white. Keep a dark neutral for long text and reserve the brand color for headings, buttons, links and accents, where 3:1 on large text is enough.